About Mer et Soleil


Incorporated in March of 2009 Mer et Soleil (M&S) has become one of the most trusted and reputable agency partners for Atlantic Canada. Our dedicated team of industry professionals proudly represents our supplier partners in the region, treating each partner as an extension of the M&S family.

Mer et Soleil is based in Halifax, Nova Scotia and has an active sales team spread across the region. We work daily with the four regional liquor board customers and the private retail community in Nova Scotia. Our supplier products can be found throughout the neighbouring provinces of Nova Scotia (NSLC), New Brunswick (ANBL), Newfoundland & Labrador (NLC) and Prince Edward Island (PEILCC). In 2009 our business in the region totaled 74,000 cases, but has since grown to over 180,000 cases at the end of 2021.

We are aided in our sales and distribution efforts by an outstanding portfolio of internationally recognized brands. Although some of these brands can claim large production to support their worldwide success, most can also claim a ‘boutique’ vision essential to the identity of truly fine labels. It is under this philosophy that M&S can proudly introduce Canadian Club Whisky, Makers Mark Bourbon, Suntory Japanese whisky, The Macallan Single Malt, Hornitos Tequila and Courvoisier Cognac to Atlantic Canadians. We are also immensely proud to represent the truly fine wines of people such as the Delegat Family of Oyster Bay Wines in New Zealand, Francois Lurton and his estates worldwide, the Tommasi Family in Italy, Famille Bougrier in the Loire Valley, and more industry icons from the wine world. Most recently we’ve partnered with local refreshment producers including Nova Scotia’s Blue Lobster Vodka Sodas, PEI’s Upstreet Brewing and Collective Arts Brewing from Ontario. As you look through the site, you will discover more names recognized around the world for their superior quality and heritage.

The Vision of Mer et Soleil is to offer the best experience possible to our supplier partners, retail customers and consumers. We aim to limit our partnerships to a manageable and focused collection of suppliers who are the very best at their craft and deliver on both quality and value for the Atlantic Canada consumer.

This is our goal and our vision. Mer et Soleil will not be for every supplier……… and we are okay with that.

Mark Reynolds, President